Thursday 5 March 2009
For immediate release
Queenstown launches “True Colours” autumn campaign in Australia
For the first time, a new campaign encouraging Australians to holiday in Queenstown New Zealand this autumn is being launched by regional tourism organisation Destination Queenstown.
The “True Colours” campaign targets couples, families and ‘empty nesters’ based in the East Coast cities of Sydney and Brisbane, via a print and online campaign.
These visitors have been identified as likely to travel in autumn, and will be encouraged to take advantage of 140 value-added deals featured online at www.queenstown-nz.co.nz (valid for travel from April 13 through to June 15, 2009).
Destination Queenstown General Manager, Marketing Graham Budd says, “Queenstown is amazing value for Australians with our current exchange rate. We’re inviting them to experience an exciting international destination that’s just a short flight away.”
He said the campaign highlighted Queenstown’s stunning alpine scenery and exceptional range of accommodation, activities and amenities in a relaxed village environment.
“Queenstown is a year-round resort, and autumn’s stable weather and spectacular backdrop, particularly as the trees turn red and gold with the changing season, is the perfect setting in which to enjoy an activity, take a walk, or simply unwind with a glass of award-winning local wine.”
“We’ve worked very closely with Tourism New Zealand and our campaign will build on the awareness of their “What’s On” campaign promoting New Zealand as ‘the’ holiday destination.
“Our objective is to keep Queenstown top of mind for holiday travel, and to encourage short lead-in bookings for this coming autumn season.”
Mr Budd said the campaign was an important part of Destination Queenstown’s new strategy to focus on Australia.
“This investment into Australia has been in planning for six months. It’s a very timely to motivate travel in our largest international market.”
Check out all the great deals online at www.queenstown-nz.co.nz
Ends
For more information contact General Manager, Marketing, Graham Budd on 0274 921 558 or email grahamb@queenstownnz.co.nz
Examples attached below of Destination Queenstown’s “True Colours” campaign creative.
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